Most people hear "student business" and picture a bake sale.
Bijoue is something different.
We're 15 high school students running an actual company out of the Mawji Centre at NAIT in Edmonton. Not a simulation. Not a class project. A real Junior Achievement company with real roles, real customers, and real orders shipping out the door.
How we picked our product
It didn't start with a necklace. We brainstormed a lot of ideas — seriously, a lot. One finalist was an NFC-based menu system for restaurants. That one almost won.
But after a close team vote, Bijoue took it.
Why? Impact. A fidget necklace that's actually elegant, silent, and wearable anywhere felt like something that could genuinely help people — students, professionals, anyone who's ever struggled to stay focused without looking like they're struggling. That felt more important than a restaurant menu.
What running a JA company actually looks like
There's no teacher telling us what to do next. No safety net. We have mentors — incredible ones — but the decisions are ours. Marketing, operations, pricing, fulfillment. Every order that goes out was packed by someone on our team.
It's been a lot. It's also been the most real thing any of us have done in school.
Why we're telling you this
Because when you buy Bijoue, you're not buying from a brand. You're buying from 15 people who voted on this idea, built it from scratch, and genuinely care whether you like it.
That's not a marketing line. It's just the truth.
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We make two products: the Tournifleur (a silent spinning flower ring) and the Vine (a sliding bead necklace). Both $20 CAD. Both shipped by us, directly from Edmonton.